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About Us

Gupta Power Infrastructure Limited, Flagship Company of JRG Group, is a long-established name in the electrical manufacturing domain with its array of cables, conductors, wire rods household wires and LED lighting. With a strong vision, groundbreaking ideas and foresight Gupta Power began its journey towards success in the year 1961 and reached the pinnacle through persistent efforts, continuous innovation, quality control and relentless customer service. The company forayed into the house wire segment of market under the brand ‘Rhino’. In 2016, Rhino launched widest range of LED products – commercial, domestic, road lighting, area lighting & industrial lighting.  With the rise in emphasis is on Digital India, Gupta Power also introduced complete range of end-to-end terrestrial Optical Fiber Cables in 2017.  


EPC division started with an objective of empowering lives by offering integrated turnkey solution. The division has a dedicated team of designers and engineers for successful project execution. To strengthen the EPC division work they have started manufacturing HTLS Conductor. The specialty of the conductor is it has high current carrying capacity and low sag-tension property. Installation of this conductor is easy and rapid.


Currently, Rhino retail products are available through 500 registered dealers and distributors and over 5000 retail outlets across country. There are 3 ultra modern manufacturing facilities with latest technologies in its SBUs.  Plants at Khurda and Kashipur make both cables and conductors where as the one located near Chennai is dedicated towards manufacturing of conductors. For quality products Gupta Power has established in-house R&D division, hi-tech laboratory and quality assurance division. The carefully planned designs play a major role in providing the market with innovative, smart products.


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VISION & MISSION

Vision

To be an internationally reputed brand that delivers world class products and services in terms of their quality and the technology used, to ensure 100% consumer satisfaction without losing focus on its employee welfare.

Mission

Touching Lives, Empowering People

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Technical Collaboration

Gupta Power has been driving growth with best in smart innovations.To deliver advanced and durable conductors, GPIL started manufacturing ACCC and HTLS Conductors in technical collaboration with CTC Global, USA. The specialties of these conductors are they have high current carrying capacity and low sag-tension property. Installations of these conductors are easy and rapid. Gupta Power has collaborated with Trefilados De Navarra SA (TREFINASA) Spain for manufacturing and supply of GAP product lines.  

CTC TREFINASA

BOARD OF DIRECTORS

Shri Mahendra Gupta

Shri Mahendra Gupta

Chairman & Managing Director

Being the revered Managing Director of Gupta Power, he has been a victorious industrialist who shoved his company with high exactitude to make it one of the leading companies of ODISHA. Consecrated with his sturdy business imminence, it was his meticulous effort that has endowed GPIL to strike an annual turnover of USD 250 million. Mr. Gupta is one of his class, who believes in leaving behind not only enormous achievements but also a sequence of petite kindness with the exact perseverance & confidence that helps one in coming out with superior ecstasy. “An idea is not the only factor that brings success to any initiative; it must also be backed with the right ardour and fervour to explore” says Mr. Gupta for which he is considered the pioneer in Conductor & Cable Industries.

Shri Jitendra Mohan Gupta

Shri Jitendra Mohan Gupta

Joint Managing Director

Gifted with judicious business trait, at a very young age he has shouldered the arduous vocation of the EPC Division, the functioning of which is driven by a multi-agency approach based on mutual trust and benefit, focusing simultaneously on strengthening the in-house partnerships and forming new alliances. He makes every effort to preserve order, obedience & conformity in work place that contributes to the strong work culture of Gupta Power. A spiritual & dutiful person by nature, he unswervingly controls the several units of the company. Being self-motivated, he carved an ornate path, stimulating his employees to accomplish finer level of performance. With his flawless adroitness & the exact spirit of entrepreneurship, Mr. Gupta eyes to escalate Gupta Power to reach its peak.

Shri Abhishek Gupta

Shri Abhishek Gupta

Joint Managing Director

The new-fangled industrialist, is an MBA from the Drexel University, USA, who has lucratively amalgamated his family culture, education & global work exposure to derive a winning formula that continuously contours his business with a difference. “The most successful businessman is the one who holds onto the old just as long as it is good, and grabs the new just as soon as it is better” Believing on this, Mr. Gupta has adored his business with the most technically advanced software like SAP, Cable Builder & Sales Force. His “test & trial” techniques have always been fundamental & vital to elevate his organization in order to stand out of the crowd. He pitches on working hard with precise fortitude. If you do, you win – is what makes him believe that the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every environment” Owing to this, Mr. Gupta is dedicated on maintaining a steady state between “Risk & Return” as he has the valour to intake minute risks in order to taste success.

Research & Development

Smart Technology

Urbane in-house laboratory, outfitted with the latest microprocessor based equipments, which are utilized for raw material stage inspection & final testing. The company has its own R & D division, betrothed in developing products, manufacturing processes & improved raw materials.


SAP

Helps to do the following:

  • Integrate Business process on the Buy-Side and Sell-Side
  • Attain price transparency
  • Achieve demand aggregation
  • Extend customer base for vendors Ensure secure and accurate data and document exchange 



Reinvention at work

Quality is of prime importance to us. That’s why we don’t stop at challenges but conquer them with innovations that seek to empower one and all. Over time, we have upgraded to cutting edge microprocessor based equipment, stage inspection space and computerized spectrometer for instant metal analysis. We are ably supported by enviable R&D section relentlessly developing solutions for diverse needs. Quality strictures make sure that every innovation is tested and certified for usage under the harshest of conditions, reducing production flaws and allowing world class products and services to be made available at competitive prices.


Quality

Strict adherence to quality to make superior & incomparableproducts in the market forms the guiding principle towards every manufacturedproduct. Standing testimony to the company’s accreditation is the ISO 9001:2008& ISO 14001:2004 and of OHSAS 18001:2007

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LED Laboratory

LED Laboratory

The lamp and lighting laboratory takes a medium to long range point of view to basic and applied research for new technology and new products.

The laboratory's operations cover all aspects of software and hardware applications technology.

Its research into advanced optical and electronics technology encompasses new age thinking with lighting and illumination, optical design, development of light fittings, radiation technology and applications, lighting circuits, electrical circuits and signal contact systems.

Quality Assurance Division

Quality Assurance Division

The lamp and lighting laboratory takes a medium to long range point of view to basic and applied research for new technology and new products.

Design Centre

Design Centre

Based upon information provided by R & D department the Design Centre develops designs to meet quality lifestyle objectives.

By thorough production planning the Centre is instrumental in the development of new forms, new materials and new structure.

Ambitious yet carefully planned designs play a major role in providing the market with continually improving products.

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Milestone & Achievements

The Fruits of Success

GPIL's contribution to the power sector reforms has been widelyacknowledged and applauded by all. Some of the awards bestowed on GPIL are asfollows:

 

2021

Awarded with Best Company in the field of Import & Export by the State Secretary of Import & Export.

2020

Awarded with Brand of the Year by Sambad Odisha through Brands of Odisha, Pride of India.

2019

Awarded with Market Leader in Power Sector by Times Business Awards (Times Of India)

2018

Awarded with Best supplier for ACSR conductors by Power Grid Corporation of India Ltd(PGCIL)

2017

Produced a complete range of Optical Fiber Cable and Solar Cable for a variety of applications.

2016

 Launched world class LED lighting with superior features using state-of-the-art technology for its domestic and international customers

2015

Started House wire production with Reelex pack technology capable of producing tangle-free wire

2012

Installed Niehoff (German) high speed wire drawing on line annealing machine at Khurda, Odisha

2011

Installed CCV line procured from TROESTER Germany, at Kashipur, capable of producing cable up to 66 KV

2010

Mr. Mahendra Kumar Gupta received "Bharat Gaurav Award" by Shri S. C. Jamir, Governor of Maharashtra.

UCCI “Best Entrepreneur of the year 2009-10” from Chief minister of Orissa Shree Naveen Patnaik.

Times of India “Emergent Company of the year 2010” Award.

2009

Times of India "Leadership Award- 2009” for Business Leader 2009.

MSME “National Award” for Outstanding efforts in Entrepreneurship in Micro & Small Enterprises.(A Special Recognition Award) from Govt. of India and Govt. of Orissa.

MSME “Best MSME Unit” for Outstanding achievement of the year 2008, by MSME Govt. of India & Govt. of Orissa in EXPO Orissa -2009.

2008

“Udyog Patra Award” from Institute of Trade & Industrial Development.

2007

Awards for “Excellence in Entrepreneurship” by MSME Govt. of India and Govt. of Orissa in EXPO Orissa -2007.

Developed the G- Power brand of different arrays of cables which includes HT Power Cables up to 66 KV, LT, XLPE/ PVC Power Cables 1.1 KV, Control cables, Instrumentation cable/Signaling cables, Thermocouple Extension Cables, House wires, Mining cables, Special cables

 

OUR Clients

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